BMW pushes Spider-Man ads to car dashboards
BMW owners report forced Spider-Man movie ads appearing on dashboard screens, drawing criticism over in-car advertising.
Updated last month2 new reports, including Phys.org, Variety.
In breve
BMW owners say the carmaker is displaying Spider-Man movie ads on dashboard screens without consent. The ads are part of a promotional campaign for the film.
BMW owners reported seeing Spider-Man movie ads on their vehicle's dashboard displays.1,2 The ads were described as forced or automatic, appearing without user action.1 Critics online said the ads cheapen BMW's luxury brand image.3
Some critics raised concerns about the broader implications of in-car advertising.3
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