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Disney, TikTok partner to share fan-made shorts

Creators can now use Disney, Pixar, Marvel, Star Wars and FX characters in videos posted to both TikTok and Disney+.

Updated last month3 new reports, including TechCrunch, CBS News, The Verge.

·1 min read·5 outlets

Em resumo

Disney and TikTok announced a deal to let creators post fan-made short videos using Disney-owned characters on both platforms. The agreement covers Pixar, Marvel, Star Wars and FX properties.

Disney and TikTok announced a content-sharing deal on August 5, 2026.5,2 The deal allows creators to post videos using Disney-owned characters on both TikTok and Disney+.5,3,2,1 Creators can opt in to the program and pull from characters and stories across Disney brands including Pixar, Marvel, Star Wars and FX.5,1

Disney+ launched a vertical video feed earlier in 2026 to host short-form content.1 The partnership aims to bring creator content to Disney+ to compete with social media platforms for viewer attention.3,2 Disney described the initiative as providing 'an expansive collection of thoughtfully curated Disney-centric fan-created content' to Disney+ users.1

The Walt Disney Company stated the deal provides creators with access to a deep library of Disney assets for their videos.4 Disney+ will host the fan-made videos alongside its existing content library.3,2

Porque é importante

  • Disney+ is a subscription streaming service operated by The Walt Disney Company, offering movies and TV shows from Disney, Pixar, Marvel, Star Wars and National Geographic.1

  • TikTok is a short-form video platform owned by ByteDance, where users create and share videos typically under 60 seconds.4,5

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