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Ford names new electric truck 'Fathom' at $28,350

Ford announced its first midsize electric truck, 'Fathom,' priced at $28,350 with a planned release in fall 2027.

·1 min read·3 outlets

The short version

Ford named its first midsize electric truck 'Fathom' and set a starting price of $28,350. The vehicle is scheduled for release in fall 2027.

Ford announced the name of its first midsize electric truck as 'Fathom'.3,2,1 The starting price for the 'Fathom' was set at $28,350.3,2,1 Ford stated the 'Fathom' is scheduled for release in fall 2027.2,1

Ford will not reveal the design of the 'Fathom' until early 2027.2 Ford described the 'Fathom' as part of its second attempt at an electric vehicle strategy.1 Ford established an internal team in California to develop a new electric vehicle platform.1

Why it matters

  • A midsize electric truck is a battery-powered pickup smaller than full-size models like Ford's F-150 but larger than compact EVs.3,1

  • Ford's initial electric vehicle strategy focused on electrifying its best-selling F-150, which was later revised.1

This account was written from the 3 reports listed below, filed by 3 independent outlets, and checked against them line by line. It is not a copy of any one of them. Spotted an error? Tell us.

Well corroborated3 outlets
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3 reports from 3 outlets. The numbers in the article point here.

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