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Samsung HDR10+ Advanced to stream on Prime Video this month

·1 min read·2 outlets

The short version

Samsung’s HDR10+ Advanced streaming format will launch globally on Amazon Prime Video this month. The feature will be supported on Samsung’s 2026 TV models.

Samsung’s HDR10+ Advanced streaming format will be available on Amazon Prime Video starting this month.2,1 The format was previewed by Samsung late last year before its global launch.2 Samsung’s 2026 TV lineup will be the first to support HDR10+ Advanced.2

HDR10+ Advanced uses extra metadata to deliver more precise HDR optimized for content.2 The format includes tone mapping that can adjust for specific areas of the screen.2 Enhanced Overall Brightness is a key feature of HDR10+ Advanced.1

Intelligent Motion Smoothing is another feature included in HDR10+ Advanced.1

Why it matters

  • HDR10+ Advanced is Samsung’s alternative to Dolby Vision, a competing HDR streaming format.2

  • HDR (High Dynamic Range) improves the contrast and color range of video for a more lifelike picture.2

This account was written from the 2 reports listed below, filed by 2 independent outlets, and checked against them line by line. It is not a copy of any one of them. Spotted an error? Tell us.

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2 source reports

2 outlets · 1 countries · citation numbers match the article

  1. 1

    Engadget · US

    New Samsung TVs will support HDR10+ Advanced streaming on Prime Video starting this month

    Aug 4, 2026

  2. 2

    The Verge · US

    Samsung’s HDR10 Plus Advanced is launching this month on Prime Video

    Aug 4, 2026

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